Industry Building Blocks
Industry & Competitive Intelligence
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Industry Building Blocks provides:
       1. Industry information for the top 12,000 global industries*.
       2. Line-of-business analysis for thousands of companies.

Finding good industry analysis information at the line-of-business (Michael Porter five forces) level is not easy because:
  • Most information vendors are dependent on government-developed industry classification systems like NAICS, SIC and ISIC
  • Most companies do not provide information at the line-of-business level. 
The #1 rationale for using IndustryBuildingBlocks.com is if you want access to line-of-business information.  All of our  proprietary information is developed through research and analysis (and then input by hand) because companies rarely report information at the line-of-business level and government agencies do not require it either. All company information we analyze is 'normalized' using our Industry Building Blocks Classification System [TM].  

In contrast to the NAICS 2012 version of 1,066 "industries" (which we believe are really industry groups) - we define and analyze industries at the correct level for developing a five forces analysis, which is the best level for making corporate and business unit decisions.  In our development of the IBBCS, our research shows that the top 12,000 industries make up over 98% of the global economy; and the average global 1,000 company competes in approximately 55 lines of business.**
 
The 12,000 industry building blocks in our database are analyzed and defined using the following template for each industry: 
Industry Name & Brief Industry Definition
Industry Revenue & Growth Estimates for Five Years (2012 - 2016) · 
Industry Five Forces information
1.    Industry Competitors
- Industry Competitors by Top Corporate Parent
- Industry Competitors by Immediate Parent
- Industry Competitors by Brand
2.    Industry Potential Entrants 
3.    Industry Customers
4.    Industry Substitutes
5.    Industry Vendor Types
Industry Product & Service Segments
Industry Customer Segments
Industry Channel Segments
Industry Complements
Customer Decision Makers
Customer Purchase Criteria
End Users
Distribution Channel Purchase Criteria
Industry Trends
Economic Trends related to this industry
Geopolitical Trends related to this industry
Technology Trends related to this industry
Industry Uncertainties
Industry Success Factors
Industry Social Responsibilities / Opportunities for Creating Shared value
Industry Keywords (which can be used with pattern recognition systems like NewsPatterns.com)
Additional industry-specific information
Cross-References to Other Industry Taxonomies
-          Cross-reference to NAICS codes
-          Cross-reference to SIC codes
-          Cross-reference to the UN's ISIC codes
 
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*The actual number of industries as of May 10, 2012 was 13,120. You can view sample industry dashboard report or go directly to "Subscribe"tab to view subscription pricing.

**We have observed that global IT companies, as well as healthcare, chemical, and motion and control products companies, typically compete in the most number of strategically relevant industries. IBM competes in more industries than any other company in the world, even though they are not the biggest company nor even the biggest IT company. 
 
Some example companies and the number of lines of business in which they compete based on our analysis and use of the IBBCS:
 
3M (82)
A Schulman Inc (28)
Accenture (88)
Aetna (30)
Allstate Corporation (35)
Amazon.com (35)
Apple (36)
AT&T (39)
Axa (32)
AztraZeneca (25)
Avon (31)
BASF (180)
Cabot Corporation (21)
Caterpillar (228)
Catlin Group (38)
Clariant (77)
Deere & Company (98)
Dell (102)
Dow Chemical (89)
DSM (46)
Fujitsu (134)
General Mills (60)
HP (339)
IBM (651)
JPMorgan (93)
Kraft Foods (71)
Macy’s Inc (5)
MetLife (67)
Microsoft (182)
Nestle (54)
News Corporation (74)
Oracle (221)
Parker Hannifin (310)
Procter & Gamble (180)
PepsiCo (62)
Pfizer (71)
PolyOne Corporation (19)
Qualcomm Incorporate (41)
Seagate (24)
UnitedHealth Group (17)
Volvo Group (68)
Welch Allyn (27)